Carin Nikoletta

Halloween Candy Spend 2024. The national retail federation’s annual halloween consumer survey conducted by prosper insights & analytics revealed that total halloween spending in 2024 is expected to reach $11.6 billion. The average shopper spends $100+ on the holiday.

Luckily, thanks to instacart’s new 2024 trends report, you can see which candies were purchased the most (compared to the national average) depending on where you live. Share of halloween shoppers in the united states that expect to spend more or less on halloween in.